Small Business Development Guide
Marketing
The first step to getting into business is deciding on a business. You will need to do extensive research on the demographics of your market before you start your business. The who, what, where, when, and how of your customers need to be answered before you can know for sure if there is sufficient demand for your products or services. You should identify your competitors and their strengths and weaknesses. You need to fully understand the industry segment that will be using your products and services. Other marketing decisions you will need to make include customers, industry research, the internet, and analysis of your competition. For more information, contact the SBDC at 419-207-5568, 1-877-289-1468, or www.ohiosbdc.org.